Josh Davis, the founder of Spec Bicycle Company, has forged a lifelong passion into a premium bicycle brand for serious cyclists. Inspired by his late father Warren & Grandfather Henry, Josh would spend summers with his family doing up to 60-mile touring rides on his red Trek Antelope at the age of 10. Although the majority (all) of these were considered “leisure rides,” Josh always prepared his mindset as if it were a stage of a Grand Tour, often breaking away from the familial peloton.
This initial excitement for cycling even extended into the classroom, where he would regularly describe his newest concept bike to the teacher in a required weekly essay, colored pencil drawing always attached. Concept bikes from Kestrel, the Lotus 108 (Boardman’s Hour Record bike), and numerous wild aero creations from the early ‘90s were the models for his obsession.
Josh acquired a degree in Industrial Design from UC’s prestigious DAAP College of Design, Architecture, Art & Planning, and though bikes came second to automotive design throughout the next 15 years, the world of consumer product development, design and prototyping entered the picture.
The extremely technical and precise niche of prototyping, along with the innovation required from design, equipped Josh and his team at Spec with the tools needed to finally turn those grade school sketches of cartoonish carbon framesets, Spinergy wheelsets, and premium components into a reality. Thus Spec Bicycle company was born.
As an amateur racer himself, Josh enjoys testing and giving input on each bike evolution to ensure that the intention and identity of each Spec aligns with the company’s vision and goal: to produce premium road bikes at incredible value to help people “Find New Limits” and deliver on their cycling goals.
Grade-school sketch by Josh Davis with “questionable” drivetrain (c.1994)
Grade-school sketch by Josh Davis with "questionable" drivetrain (c.1994)
“Finding new limits physically, mentally and technically with cycling and design is what drives my passion for the sport.”
Josh Davis | Founder Spec Bicycle Company