At Spec, we don’t just sell bikes—we dial in every component to fit you.
Most riders assume a custom build will cost 1.5–2× more than an off-the-shelf model. That’s the industry norm. With Spec, you get the precision and performance of a true custom build—without the premium price tag.
The result? A bike that fits better, rides smoother, and performs exactly how you want it to…all while giving you more value for your investment.
And it doesn’t stop there. We build every Spec bike on a foundation of rider feedback and real-world testing, then move fast to integrate the latest tech and trends. While big brands can take years to catch up, we can roll out innovations in days—keeping your bike not just dialed for today, but future-proof for tomorrow.